Let's be real- writing a thoughtful letter to someone to get what you want is not a new idea. In fact, it has been happening in real estate for quite some time but hasn't been incredibly prevalent.
With our inventory woes in Stanislaus County buyers are getting creative- and it is working.
In our most recent short sale, we received multiple offers as we expected. The offers were largely similar in price and terms- but one stood out from all the rest. It included a very thoughtfully written personal letter from the buyer to the seller. In it she thanked them for allowing her to see their home and elaborated a little bit about her individual situation and the difficulty she's had finding a home. It touched them so much it persuaded them to accept her offer over the others we had received.
A personal letter accomplishes a couple things- first, it builds rapport between you and the seller. It puts a "face" to the name on the contract and enlightens them to your situation. Many sellers were at one time in the same situation and can be extremely empathetic. Secondly, since many sellers make decisions from an emotional standpoint rather than an empirical or strictly financial standpoint so having that rapport with them can give you that emotional edge that you need for them to select your offer over the others they have received.
Of course if you are writing an offer on a bank or corporate owned property this tactic will not be nearly as effective. But, as our market is turning around and there are more traditional equity sellers it is definitely something you should consider when you make on offer on your dream home.
If you are ready to start your search, visit our website www.LivingModesto.com or give us a call at 209-614-3303 or 209-505-3297. We look forward to hearing from you!
